new sam ®

Identity

Rebranding for Sam the Record Man, a defunct Canadian record store chain.The new identity uses an adaptable logo that offers many possibilities for interpretation and flexibility. Each collateral application enforces the identity, creating a dynamic and elegant ensemble.

With the advent of streaming, the act of purchasing music has gained a sentimental value greater than ever. new sam ® is a space where music comes first. A space where artists can have all the potential to be noticed and be fully appreciated.